Brand Leadership: Building Assets in an Information Economy BISAC-LAN010000 This translation is accompanied by

This translation is accompanied by a recent interview that questions Badiou on the discrepancies between this text and his current thought

and way out of his depth

The challenges are short and punchy to fit as many in as possible

and here I am

Brand Leadership: Building Assets in an Information Economy BISAC-LAN010000 This translation is accompanied byA dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as the dean of the brand equity movement, Aaker now prepares managers for the next level of the brand revolution brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the