The Language of Trust: Selling Ideas in a World of Skeptics PER002000 Cook is a Senior IT

Cook is a Senior IT Policy and Security Programs Administrator and a former compliance auditor

Carson is the series editor of Questions for Restless Minds

from infidelity to rape to miscarriage and loss

ISBN10: 0803234147

The Language of Trust: Selling Ideas in a World of Skeptics PER002000 Cook is a Senior ITWhat to Say, How to Say It, Why It Matters If you're trying to sell something whether it's a product, a service, or an idea you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients