Richard Kühn; Urs Fuhrer | Marketing – Analysis and strategy TRUDY MÜLLER-BOSSHARD die gerne Kontakt zu Menschen

die gerne Kontakt zu Menschen haben

– Über 130 farbige Fotos und Reisetipps

Sie vermittelt eine Gesamtschau des grossen Spektrums

das goldene Zeitalter der Schweiz während der beiden Jahrzehnte vor und nach dem Jahrtausendwende zu analysieren als er

Richard Kühn; Urs Fuhrer | Marketing – Analysis and strategy TRUDY MÜLLER-BOSSHARD die gerne Kontakt zu MenschenThe German version of Marketing: Analysis and Strategy was primarily developed as a tool for marketing managers. With its 15 editions, it is one of the most sucessful textbooks for couses on strategic marketing for college students and marketing professionals in Switzerland. The impetus for this English translation came from teachers who successfully use the German text in their marketing courses and would like to apply the experience based systematic