It helps with the rest of the gameplan as well, with creatures like Godo, Bandit Warlord or spells like Goldwardens Gambit or affects that do really quirky things like turn other artifacts into Equipment
Orfeo, the Boulder Ob Nixilis, the Adversary Ognis, the Dragon's Lash Plasma Jockey Professional Face-Breaker Pugnacious Pugilist Pyre-Sledge Arsonist Rakish Revelers Ready to Rumble Riveteers Ascendancy Riveteers Charm Riveteers Initiate Riveteers Requisitioner Rob the Archives Rocco, Cabaretti Caterer Security Rhox Sizzling Soloist Sticky Fingers Stimulus Package Strangle Structural Assault Torch Breath Unleash the Inferno Unlucky Witness Urabrask, Heretic Praetor Widespread Thieving Witty Roastmaster Wrecking Crew Ziatora's Envoy Ziatora, the Incinerator
Sheoldred, the Apocalypse Presumed dead until this card was spoiled, Sheoldred is back
There are countless more examples I could cover, but my point is largely that producing these situations leads to knowledge exploitation, and knowledge wins games