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More than anything, these moments seem to be self-perpetuating, where everyone gets tremendously excited about one particular card, which creates demand, which raises the price, which exaggerates the rarity, which creates demand The next most expensive right now is the Latias ex at almost $200, then the gold card version of the Pikachu ex at $100, and that Hydreigon pictured above at about $95

This meant that cards for monsters released towards the end of the run had particularly short supply, none more so than MF03-009 Cyber Dragon

This will be most effective if you decide to go all-in on the new mechanics

It's driven a spike in popularity in three brands that are already household names in pop culture