All-American Ads of the 60s Joaquim Paulo suggesting rather than outlining the

suggesting rather than outlining the mood

In the end

enigmatic symbols and other-worldly shapes

to confront a country changing beyond recognition

All-American Ads of the 60s Joaquim Paulo suggesting rather than outlining theWith the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decades ads touted perceived progress such as tang and instant omelets just add water while striving to reinforce good old American values. From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the